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Project number

005:

bn website rebranding

category: webdesign, art direction

agency: deadinbeirute ™

year: 2014

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Bons negócios is a portuguese magazine about finances and technology with both print and online editions. The magazine was first released in 2010 as an exclusive magazine for clients/partners of a finance company. In 2014 there was a rebranding need, so the whole identity of the magazine was planned and changed in order to become a more effective mean of communication. The website was thought as being an aggregator of all needs - it is the main channel for communicating the print edition news and it works as a connector between the company and its clients as it offers exclusive online articles released on a weekly basis.

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There was a lot of planning and sketching involved. We were committed to creating a well executed platform that allowed the user to easily read the news and navigate through the website on any device. Legibility and readability was essential so we carefully analysed and studied the way the users read and interact with digital supports. The website was designed in order to highlight what matters: its content.

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The website is responsive, available for viewing on desktop, tablet or smartphone - whichever suits the user the most - everywhere, at anytime.

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