Project number

001:

Campos Coffee website redesign

category: webdesign, digital art direction

agency: Frank Digital

year: 2016

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Campos Coffee is one of the leading Australian coffee brands. With its beans spread across multiple coffee shops all around the country, tonnes of cups are poured with great tasting and loving coffee every day. Not only the coffee is great, Campos’ mission is even greater. Campos stands by Quality Coffee Cultivated by Good with “the belief that coffee only tastes good when it’s made ethically and with care.”

To bring the brand’s essence into the digital environment Campos Coffee needed a new responsive e-commerce website to reflect their mission and lead sales. At Frank Digital we created a digital environment where the brand can live and expand, while sharing its social message, focusing on the process and exposing the quality of the product with the ultimate goal of increasing online sales and brand recognition.

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The experience was carefully thought out - from the use of typography, iconography, colour and imagery, to organic layouts and subtle animations. The website was designed to highlight the content and make it easier for the user to navigate, find a store or buy a product whether in desktop or mobile. The navigation feels intuitive and all the elements were strategically positioned for better engagement and for triggering a specific feeling or user action.

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The website succeeds in bringing the essence of Campos to life - it's about the details, the coffee, the story, the quality, the passion for the craft and all the people involved.

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